Odara is a beverage brand inspired by traditional Mexican recipes, reimagined with purpose, balance, and a conscious approach to wellness. The project was born from the founder’s deep desire to create an experience that celebrates femininity, health, and authenticity—without sacrificing flavor or design. Throughout the creative process, we focused on building a visual identity that reflects this vibrant sensitivity: a balance of color, presence, joy, and thoughtful detail. The result is an emotional, versatile, and magnetic brand with an aesthetic that invites people to savor the present and reconnect with their body, their community, and the joy of living.
Project Type
Naming & Branding
Date
August 2025
Location
Mexico City