LUPE

Meet LUPE: the brand that walks with you.
For this project, we developed a warm yet modern visual identity where tech meets soul. A walking logotype, a friendly character, and a tone that speaks clearly and lightly—just like the service itself.
We explored different color palettes, custom lettering, and a narrative system that turns a charging service into an everyday companion.
LUPE isn’t just a tech solution. It’s a brand built on empathy, movement and simplicity.
From the logo’s walking “L” to a color palette inspired by battery levels, every detail is designed to speak to urban life, real needs and emotional connection.
We created a flexible identity system that can scale, adapt and stay friendly, whether it’s on an app, a powerbank or a busy city corner.