Bullé

Proyecto Bullé is a coffee brand and café that places quality at the heart of everything it does. Its purpose is to share 100% Mexican organic coffee, grown under the highest standards, along with sourdough bread baked daily in its kitchens, with every step of the process carefully attended to.

For this project, we developed the brand identity inspired by this philosophy of excellence and authenticity. The branding conveys warmth, with a playful and striking personality that evokes the sensory experience of enjoying a good cup of coffee and freshly baked sourdough bread. From the selection of the color palette to the typographic composition and graphic elements, every visual decision reinforces the values of quality, origin, and dedication that define Proyecto Bullé, creating a brand that feels as handcrafted and carefully made as its products.