CAPS

CAPS is a dental clinic in Buenos Aires that brings together all dental specialties in one place, with the goal of providing health and aesthetics in a comprehensive way.
The project stemmed from the desire to build a brand that moved away from the traditional codes of the industry, positioning itself as an exclusive, comfortable, and modern experience. Throughout the process, we developed a warm and sophisticated visual identity that reflects the values of wellbeing, professionalism, and trust. The design combines a minimalist aesthetic with subtle elements inspired by the shape of a smile, visually reinforcing the brand’s purpose: to care for and enhance from a human, aesthetic, and professional perspective.