Lütz is redefining the way we enjoy snacks with its innovative frozen fruit concept: practical, refreshing, and ready to enjoy anytime. Designed for health-conscious individuals who prioritize wellness and an active lifestyle, Lütz offers perfectly portioned individual servings of mango, grapes, and blueberries.
Unlike traditional frozen fruit, Lütz is designed to maintain the perfect texture—never rock-solid, always easy to bite—offering a delicious and naturally sweet experience anytime, anywhere.
The brand embodies a minimalist and elegant aesthetic, infused with bright, vibrant colors that evoke freshness, quality, and a touch of indulgence. More than just a snack, Lütz is a lifestyle choice—a perfect combination of convenience, health, and the pure pleasure of real fruit.
Project type
Branding & Packaging
Date
January 2025
Location
CDMX