Dra. María Fernanda Pérez Barragán

We worked alongside María Fernanda on the comprehensive development of her personal brand as a clinical, surgical, and aesthetic dermatologist. From the very beginning, the project aimed to find the perfect balance between a professional, feminine, and sophisticated image, with a clean and contemporary aesthetic that would reflect both her medical expertise and her personal style: classic, modern, and with an elegant, timeless sensibility.

The process included an in-depth exploration of her essence as a healthcare professional, as well as the visual references that inspire her—among them, a refined and minimalist aesthetic. Based on this, we built a visual and verbal identity that conveys trust, warmth, and care, reflecting the values of dermatology as an aesthetic, professional, and deeply human experience.