ViviCer Fitness

An identity designed to accompany, inspire, and empower. ViviCer Fitness is more than a personal brand—it’s a real guide for women who want to feel strong, healthy, and confident in this new stage of their lives. From real-life experience comes an honest and vibrant brand. In this project, we created a flexible, strong, and feminine visual identity that reflects what Viviana shares with her community every day: consistency, wellbeing, and unfiltered authenticity. We developed a brand image that communicates energy, sensitivity, and clarity, while always maintaining the warmth and closeness that define Vivi.